Protecting your organization and your employees against violence and bad actors is not easy. We can help.
Taking a proactive options-based approach to respond to an active shooter incident in your organization will save the lives of your employees and mitigate risk.
Why ALICE Training®:
How ALICE Training® Works
The program is broken down into easily digestible and understandable topics to ensure the strategies are comprehended by all age levels

Communication Strategies: Alert (A) and Inform (I)
- Alert – Your first notification of danger and acceptance of what is communicated by sound or others
- Inform – Communicate real-time information using clear and direct language in any way possible

Proactive Response Options: Evacuate (E), Lockdown (L), Counter (C)
- Evacuate – When safe to do so, run from danger using non-traditional exits if necessary
- Lockdown – If evacuation is not possible, barricade all entry points and prepare to Evacuate or Counter
- Counter – If in close proximity of danger, create noise, movement, distance, and distraction to reduce the shooter’s ability to shoot accurately
How ALICE Training® is Delivered
ALICE is delivered following the recommended blended approach that includes starting online and continuing through hands-on training

Certificated eLearning
Society is forcing organizations to adjust to safety and security issues with modern safety solutions. The “it won’t happen here” mentality is no longer an option for any organization. Preparing and protecting the individuals in your care is not only your responsibility by law, it is the right thing to do for your employees.
The ALICE eLearning course is interactive and on-demand to fit into any team’s busy schedule and provides a certificate upon successful completion to ensure comprehension. The course provides foundational information on the communication strategies: Alert and Inform, and the response options: enhanced Lockdown, Counter, and Evacuate. Each course is interactive, engaging and modern to ensure relatability and inclusivity.
ALICE eLearning is not the only course you will get. The Navigate360 Training Institute is an evolving ecosystem of courses to ensure your organization is prepared and protected beyond the four walls.
ALICE curriculum and beyond:
- De-escalation: How to Diffuse Aggression
- Situational Awareness: Skills to Recognize What’s Not Normal
- Extreme Survival Stress: Overcoming Natural Psychological and Physical Inhibitors to Act
- 911 Communication: What and How to Communicate with First Responders
- ALICE Active Shooter and Violent Critical Incident Response Options: How to Respond and Survive When You Encounter a Violent Critical Incident

Hands-on Practice
Hands-on training delivered by an ALICE Certified Instructor (ACI) is imperative for fluid recall of the ALICE strategies in an emergency. Whether you choose to have an internal ACI in your building or an ALICE National Trainer onsite to provide the hands-on portion, allowing your entire organization to participate in the interactive portion will increase fluid recall when they need it most. Just like all other emergency response protocols you practice – active shooter response protocols should be practiced to ensure the individuals in your organization know their options no matter where they become unwilling participants in acts of violence.
57% of active shooter events are over before LE arrives. Your employees need you to be prepared to be proactive in your own survival until they arrive to help.
“The results of this study contribute to the limited body of research indicating that teaching students the ALICE multi-option active assailant response through a discussion-based, classroom exercise can increase feelings of safety, confidence, and preparedness, without increasing feelings of fear, confusion, and worry for a substantial number of students.”
Cheryl Lero Jonson, Melissa M. Moon & Brooke Miller Gialopsos
(2020): AreStudents Scared or Prepared? Psychological Impacts of a Multi-Option Active Assailant Protocol Compared to Other Crisis/Emergency Preparedness Practices, Victims & Offenders

Empowered individuals are prepared no matter where they face violence. The ALICE Training® program can be implemented by anyone, anywhere they become unwilling participants in a violent critical incident. Individuals should not be worried about being targeted at work, a mall, or anywhere – but they are. Let us help you increase survivability and build confidence and resilience in your employee’s ability to respond and survive in the face of violence.
Hear How Domino’s Pizza Prepares Employees and Their Families with Valuable Training
ALICE Training is important because it allows you to be better prepared in a situation of a violent critical incident or active shooter situation.
You get almost this ripple effect when ALICE comes to your organization. You get team members that go through the training, and are talking about it then, after the fact, with their families…Ultimately, it’s good information to know, good information to share.
Everybody should go through this training – young or old.
Hear How ALICE Strategies Empower Mountwest Community College Staff to Respond with Confidence
They start realizing this is not a workplace skill. These are life skills.
Hear How Valuable Training Saved a Life in the Face of Violence
You start with denial; this can’t really be happening. But you can’t stand there in denial.
Hear How ALICE Training Empowers Individuals with Proactive Response Options
If there is any organization that is on the fence…I can’t imagine if they had children in a school not having this training and explaining to them what the outcome could be if they do nothing.

Discover the best ALICE Training® solution for you.
Complete the form on this page and a specialist will be in touch to help you get started today.